21 Ways for Creating a Website Structure That’s Optimized for SEO
Content
It’s how your website’s content is laid out so that the algorithm can easily understand its context. Your website’s SEO ranking in search engines will rise because a well-structured website makes it simple for users and crawlers to navigate. By making it simple for users to locate the information they are looking for, a well-designed website structure https://globalcloudteam.com/ increases its usability or user friendliness. To improve the structure of your website, you can make use of taxonomies like categories and tags as well as internal links, your navigation, and breadcrumbs. Users will have an easier time navigating your website if you do this well. There are two main approaches by which a website can be structured.
For example, drop-down navigation works well for ecommerce sites with lots of different products. Then select the category they’re interested in to see more links. There are many different types of navigation menus to choose from.
How to Improve Your URL Structure for SEO
It’s a good idea to design a site with multiple categories that also branch off into organized subpages. It also enables them to engage with your top-tier pages first . The clusters of subtopics you’ll create within these pillars to provide more in-depth information and rank for long-tail keywords. Plus, if you create a website structure that mirrors your sales funnel, every step of thecustomer journeywill lead effortlessly to the next. You also want use internal linking to link your site’s content to other pages on your site.
- One way to ensure your website is structured for the long-click is to get your site architecture right from the start.
- When the Googlebot is crawling your site, it’s looking for how quickly and easily it can locate every page.
- What’s the right choice here depends on the type of your site.
- Categories – These are one of the main ways to order pages on your site by topic.
- Contextual links help users see content that is related to them.
- However, you’ll want to avoid keyword stuffing, since this can make your content seem unnatural.
Classify queries by intent and sort them by volume – from the most to the least frequently searched keyword. Identify key queries of your competitor and the types of pages created for them. Keyword cannibalization is a situation when two or more website pages are optimized for one query and are in competition with each other.
🤨 Why website architecture is important
Again, solid site structure is great at serving both human and search engine bot users because it’s smart, sound, and logical. The best websites ensure they have provided a great user and excellent search engine friendly experience. The best URL structure is the one that is easy to read by a user and a search engine and contains target queries, so they are content-rich. Now that we have a basic website architecture definition, let’s hop back over to our example of the ransacked department store and imagine it’s a website. How frustrating would it be to shop for men’s polo shirts on an ecommerce site without categories, breadcrumbs, filters or faceted navigation of any kind.
Without creating something that makes logical sense, your other SEO, content, and even design efforts may be for nothing. Striking a balance between a visually aesthetic website for customers and a structure architected for search engine visibility should be the ultimate goal. As a webmaster or marketer, it is easy to get carried away with tweaking HTML, CSS and planning out the best site structure in a spreadsheet.
SEO-Friendly Website Structure: 6 Simple Steps to Make One
And because of this, having an SEO-friendly website structure becomes all the more important for both users and search engines. Site structure focuses on how content links to each other, how it’s grouped together, and how visitors experience the content. It also impacts how search engine crawlers interact with a website.
Once you’re done with clustering, you will have a table with all the key phrases distributed into groups. To make things clearer, tag these groups depending on which topic they relate to. Once you have collected all the queries and discarded the ones you don’t need, it is time to understand how these requests will be placed on the site. You can learn more about how to find your competitors in our other article. Pages are placed in a logical chain, moving from one to another.
Establish a Simple Hierarchy
This is why more than 50%of websites worldwide are using HTTPS already. Part of this process is navigating through subpages and particular topics to understand the website as a whole. The way a site and its pages are organized can impact SEO visibility more than you realize. Now that you know the how to plan a website structure importance of site structure and how it works, you can start improving your own site hierarchy. Content strategy – make sure you’ve done keyword research and mapped it to pages your audience wants to see. Apply the same semi-regular check to your website’s taxonomy AND your URL structure.
Lots of technical SEO aspects responsible for page crawling and indexing are reliant on the structure. This supposedly allows the publisher to have a more fluid site architecture, with Google ignoring the /b/ and focusing on the URL or other category names. Mueller is discussing what sounds like hierarchical site architecture and how it communicates semantic relatedness. Mueller stated that it was advisable to use a site architecture with meaningful categories . That comment about putting everything in root is a reference to what is now known today as a flat site architecture.
Choose Your Website Structure
If you do, they will become less valuable, both for your users and for search engines. Yoast SEO premiumcan really help you set up and improve the structure of your site. The redirect functionality will allow you toeasily redirect pagesyou deleted (so you’ll pass on the linking juice to another page). And ourrelated links functionalitywill make sure you are interlinking articles with similar topics. XML sitemaps, on the other hand, are created with search engines in mind.